VFL Announce Naming Rights Sponsor
Peter Jackson Menswear Melbourne has been revealed as the new naming rights sponsor of the Victorian Football League. The announcement was made by AFL Victoria Board Chairman Grant O’Riley at the AFL Victoria season launch for the VFL and TAC Cup competitions at Visy Park on Wednesday.
After a number of years without an official naming rights sponsor, Peter Jackson Melbourne will join the league in a two year deal. The naming rights sponsorship was one of three announcements made at the season launch, with Acacia Learning Solutions welcomed as a new sponsor for 2011, and TAC renewing their commitment to the under 18 competition for the 20th year.
“Reflecting the strong pathway system - where Victorian players made up almost 60% of AFL draftees - has been the offseason interest from sponsors wanting to align themselves with our brands,†O’Riley said.
“While the brand Peter Jackson Melbourne has been synonymous with radio and TV advertising over a number of years, we looking forward to building an association with them for the Peter Jackson Melbourne VFL.â€
Speaking on behalf of Peter Jackson Melbourne, Nick Jackson spoke of his company’s excitement in joining the VFL as naming rights sponsor this year.
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